Connections Trends

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Digitalization of companies

A challenge and a necessity

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Mexican food

Global boom

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Advertising Effectiveness

It is the name of the game

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Engagement digital

New trends in RRSS

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Baseball in Mexico

A growing league

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The Economy

One of the main players in Marketing

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Mobile points of sale

A logical evolution to serve a more mobile world

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Inclusive marketing

In order to manage diversity, its complexity must first be understood.

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Neuromarketing

Connecting with customers on a subconscious level

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Marketing Buzz

Top 10 most recurring marketing topics in the digital conversation

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Empathy

The magic word in Marketing 2024

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Insights

The essentials to connect with people

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Conversational Marketing

Interaction with the costumer commands

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Generative AI vs Regenerative AI

Unleashing creativity vs Transforming the future

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CRM

A tool that has become unquestionable

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Marketplaces

The owners of online sales

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Sports and broadcast rights

Millionaire figures

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Digital Content

Tell me what you consume and l wi tell you who you are

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World gamer day

World gamer day

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Second hand sales

A boom that is increasing

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Connected TV

The new “diva” of digital advertising

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Social Networks

From the meme to the business

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Innovation

Is advertising in traditional media dead?

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Artificial intelligence

Nothing to fear, much to learn

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Influencers

As profitable as famous?

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Streaming

“THE DULCE DE LECHE IS OVER” streaming platforms give way to advertising.

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The New Sobriety

A lifestyle revolution

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Unicorn

Latin America: New Earth of unicorns

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Life Centric Marketing

The new Approach of brands

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Martech

An inescapable fusion between technology and marketing.

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Marketing Experencial

The art of seducing through the senses.

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Social Buying & Social Listening

Social Buying & Social Listening

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UEFA Champions League

When the RRSS become the stadium.

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Consumer 2022

Trends, insights, market, profiles.

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Web 3.0

The new internet revolution.

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Live-Streaming

A booming marketing practice.

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Metaverso

How will life change us?

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Blockchain

The fashionable word.

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Marketplace

A booming sector.

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Post Demographic Segmentation

MKT strategies beyond Age, Gender and SES.

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Sustainability

The role of brands.

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Quick Commerce

The e-commerce revolution.

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NFT

Everything you ever wanted to know about NFT but never dared to ask.

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Bitcoin and payment methods

Will bitcoin take hold as one of them?

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Growth-Hacking

The secret of brand growth.

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Personalized Marketing

A permanent challenge for brands.

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Pharmaceutical Marketing

.

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Content Marketing

The "revealed truth" of brand strategies.

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Luis Miguel

The Sun of Mexico... and of the world.

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alpha generation

The next consumers of the brands.

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Homeschooling

The dichotomy of education in the "new normal".

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digital transformation

.

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Diego Maradona

The global impact of his death.

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Podcasting

A way of communicating in meteoric rise.

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The TikTok phenomenon

Everything you wanted to know about TikTok and never dared to ask.

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Omnichannel

The new paradigm.

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Generation Z

The generation that will change the world?

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Costumer Experience

CX or not CX... That is the question.

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Gaming & E-sports

Much more than children's games.

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new consumer trends

The context. Consumption habits. Role of Brands.

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love in hard times

Love is so short and confinement so long.

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Messi

An overwhelming brand called Lionel Messi.

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